This conceptual video is a visualization of the creative process. It presents the story of how ideas can emerge from a blank canvas. In this case a unique liquid canvas. Ideas are represented as a number of design categories and/or capabilities: fashion, beauty, product design, branding, and strategy. The video ends with a single drop of color in the middle of the canvas. A statement/metaphor that any great idea is never complete without a personalized element such as color.  

This video was filmed and not animated, to give it the most authentic sculptural effect of liquid.